Market validation (product-market fit)
About the service
Market validation is a structured insight and validation service from Norway Health Tech Lab, tailored for organisations seeking to test the market potential of a solution or product under development.
How
The service provides access to an expert panel and relevant stakeholders, including users, healthcare professionals, decision-makers and other key needs owners. Through qualitative methods, valuable insights are gathered on usability, relevance and perceived value.
Norway Health Tech Lab supports the entire process – from project planning and recruitment of the right participants to the development of tailored interview guides and facilitation of insight activities. The methodology and format are adapted to the specific context and research question, and may include individual interviews, workshops or panel-based sessions.
Output
The objective is to determine whether the solution actually meets real needs in the target market – and to establish a solid foundation for further strategic decisions.
The outcome consists of actionable insights that provide clear direction for continued product development and market strategy. Market validation helps reduce risk, strengthen the decision-making basis and ensure that innovation is driven by real needs – not assumptions. The final deliverable is tailored to the company’s specific requirements and objectives.
In healthcare, there is no room for developing solutions based on assumptions. Product-market fit is about understanding real needs, decision-making processes, and the context of use – early enough to make the right choices before investing heavily in further development
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