USA Next

Assisting Norwegian companies in the health and life sciences sectors to enter the U.S. market

The United States stands at the forefront of health innovation, presenting immense opportunities. However, navigating this dynamic landscape requires strategic insights and support. USA Next was the first-ever joint collaboration amongst Norway’s health clusters, dedicated to empowering Norwegian companies in their journey to the U.S. market.

USA Next – The Health Industry Roadmap to the World’s Largest Market

The four national health- and life science clusters, Norway Health Tech, Norwegian Smart Care Cluster, The Life Science Cluster, and the Oslo Cancer Cluster have worked to develop a tailored roadmap for the health & life science industry in Norway. This roadmap serves as your compass through the intricacies of the U.S., providing insights into regional strengths, diverse health systems, patient demographics, federal and state programs, reimbursement schemes, validation processes, the regulatory landscape, and whom to contact depending upon your needs.

The project was supported by Viken Fylkeskommune and in partnership with Innovation Norway.

Would you like a copy of the roadmap? Contact us for more information!

Background and objectives for USA Next

Mapping and mobilizing target groups

• Mapping and analyzing target groups in the United States, needs, preparations, analyzing input strategies
• Map Norwegian companies with relevant technology, products and solutions – with an interest in the USA
• Mapping the status, knowledge and opportunity of each company to understand their specific needs
• Workshop with companies (grouped by development stage; product type) to understand their needs and goals
• Prioritize states / regions and target groups for joint initiative, plan for contact

Development and implementation of tailor-made training market entry programs

• Expert dialogue meetings (pedagogical and interactive, courses tailored to different competence levels)
• Targeted and thematic group activities, including matchmaking
• 1: 1 Business Development Support (for selected companies based on their maturity)
• Recommendations and strategy for market entry, including a specific plan for implementation

Internationalization plan – adapted to the individual company

• Product: non-regulatory, medical equipment, medicine etc.
• Needs identification, expectations and goals
• Courses and training of the companies. Make them better equipped for the United States
• About the US healthcare market, commercialism, economics, scaling and more

Exposure to US stakeholders

• Develop value proposition towards American partners as a door opener
• Introduce companies to relevant US partners
• Matchmaking with company, design a strategy
• Targeted approach for US investors
• Completion of roadmap / method
• Evaluate collaboration with other Nordic innovation actors (For example BIO Bridge)

USA Next Activities in 2023

📆 December: Launch of the Health Industry Roadmap to the USA. Financed by Viken Fylkeskommune.

📆 December 6th – 7th 2023: Nordic-American Healthcare Conference

📆 November 15th, 2023: How to establish or grow your business in the United States. Location: Oslo Science Park, 15:00 – 16:00

📆 October 8th – 11th, 2023: HLTH in Las Vegas: Trade fair and exhibition. Digital solutions.

📆 September 26th – 28th, 2023 – Matchmaking and Networking Events with Business Accelerator Resource Network (BARN) and Larkin Hoffman

📆 September 12th, 2023: Webinar US Insights: Navigating Home Care, Elderly Care, and Remote Care

📆 May 31st – June 2nd, 2023: Minneapolis: Visiting Minneapolis with the Norwegian ecosystem in health.

📆 May 9th, 2023 Webinar: Are you qualifying for funding, public support programs and partnerships in the US?

📆 May 2nd, 2023, Webinar: US Market Insights: Hospital Systems in the US- what you have to know for your partnering and market access strategy

📆 April 20th, 2023: Webinar: How does the US home-, remote-, and elderly care work?

📆 March 12th, 2023, Austin, Texas: SXSW Tech For Social Good.

📆 February 15th, 2023 at 12.30 in Health2B, Oslo Science Park: Partnering with Norwegian assets and American experts

📆 February 7th, 2023: Reality Check. Are You Customer and Global Partner Ready?

USA Next Activities in 2022

📆 March 13-15, 2022: Global Health Security Innovation Week at SXSW

Organized by the Texas Global Health Security Innovation Consortium (TEXGHS) at the University of Texas at Austin, with Norway as a partner in. GHSIW 2022 was the world’s first conference focused on bringing together the health security and technology innovation communities to define and communicate today’s most pressing challenges in preventing, predicting, detecting, and responding to global health security threats. GHSIW 2022 was entirely virtual and included official events of South by Southwest 2022. Norway participated with 6 companies, one panelist (Tore Godal, HOD) and one key note speaker (Stephen McAdam, DNV).

📆 March 22, 2022: Interested in the US as a market? Is USA your next market?

Learning and planning is key before entering the US market. An introductory webinar for the cross-cluster project “USA Next” was held March 22nd. The edited version of the webinar is here: “USA Next” – The first step – The Life Science Cluster

📆 May 31, 2022: Select USA and USA Next

The Embassy of the United States of America and the U.S. Commercial Service together with USA Next, invited to attend an Industry Session on Health & Life Science. The venue was the U.S. Embassy in Oslo.

Participants received an introduction to the U.S. Commercial Service, SelectUSA, Investor Guide and Customized Research Reports, FDA Pathways and trends in investments and US business culture. This included a networking happening.

📆 September 9, 2022: Reality check – investor readiness?

This webinar was the first in the series of reality-checks in USA Next.