What better way to take the pulse of the U.S. market than through an in-depth analysis of top-performing students at St. Olaf College in Minnesota?
A Warm Welcome to -20°C
Gaute Næspe, CEO of the Norwegian tech company Inform Life and a member of Norway Health Tech, is currently reading a 75-page report on the US market from his office at the Oslo Science Park. A few months ago, Næspe met with representatives from St. Olaf College to outline the details of this project.
The collaboration between Næspe and the St. Olaf College students, Rara Dzikrina Istifadah, Sarah Fleming, Maheen Asim, and Joshua Sutherland, exceeded all expectations. Næspe praised the students for their professionalism, systematic approach, and structured work. The students delivered an exceptional piece of work that left a lasting impression on Næspe.
– It has been a great experience working with Gaute and gaining insights from a new culture with a different leadership style, says Istifadah.
Innovation in Focus
Innovation is grounded in the core of St. Olaf College students. Istifadah reflects on the importance of investment in innovation and the power of vision.
– The general institutions and businesses in the U.S. are known for their capitalist approach within the market strategy which often implies underlying wicked intentions behind it. However, there are exceptions to the landscape, like St. Olaf College as an example, where they embrace innovation through their abundant resources and funding for their students. This reflects the extent of possibilities that people in the U.S. can aim for in improving efficiency and innovating for the betterment of society through the support of the existing organizational structures that emphasize collaboration, says Istifadah.
Comprehensive Analysis as a Strategic Asset
– Gaining tailored insight from the St. Olaf College students at an early stage of scaling are equipping us to create a well informed go-to-market strategy. We can now approach challenges and issues in a more precise way, says Inform Life CEO Gaute Næspe.
The report covers a wide range of topics, including the competitive landscape, SWOT analysis, pricing strategies, potential partnerships, socio-economic conditions, and ethical considerations within the American healthcare system. As Inform Life is on the brink of significant growth, this analysis can help position the company strategically in the competitive U.S. market. It’s worth noting that the healthcare landscape is complex, and various challenges need to be considered.
– To mention some aspects of the market; you are faced with the reality of competition, a billion sized market, overprescribing, lack of transparency and a people in serious health dept. The playing ground in the U.S. is influenced by a power play in the field itself, which is very different from Norway. It is not easy to grasp the width and depth of it- but hey! This is what you are entering. This is some of the information we have been providing Gaute with.
Inform Life will use this insight to plan its establishment in the American market.
A Norway Health Tech Initiative
Through the efforts of Norway Health Tech, St. Olaf College and Inform Life have successfully exchanged their respective competencies, thanks to the Norwegian Innovation Scholar Program. If your company is interested in collaborating with St. Olaf students in 2025, you can reach out to Sindre Holme, the communication chief of Norway Health Tech, at sindre.holme@norwayhealthtech.com.