Main Markets in 2020 - 2021

England, Wales and Scotland

United Kingdom

Norway Health Tech operates a Market Entry Program targeting UK in 2020 and 2021. The program is run in collaboration with the UK Department for International Trade. The program is funded by Stiftelsen Teknologiformidling.
UK is one of the most interesting markets in Europe today, with a long and outstanding collaboration and relation with Norway. The advantages of geographical proximity, English language and cultural similarity reduce barriers for market entry significantly.

The market for medical technologies has similar growth as we see in Norway and is the third largest medical device market in Europe. UK also import more medical device products than they export1) making it very receptive to new and innovative international technology. They have also looked at the health challenges in light of Covid-19 and made new assessment based on this. The UK has avery interested program called “Healthy Aging”, addressing the core of the health industry in every possible way. All these different aspects are part of the Market Entry Program towards UK.

If interested, get in touch with Trine Radmann, tr@norwayhealthtech.com

Several Norwegian health tech companies already have found their way to UK and we are confident that more companies will increase their speed to market through this program.

Norway Health Tech’s Market Entry Program is intended to accelerate the innovative products and services that address the professional healthcare providers incl. hospitals, enhanced health in care homes and welfare technologies.

Stiftelsen Teknologiformidling.

1) The European Medical Technology Industry – in figures 2019, Medtech Europe.

Funded my Stiftelsen Teknologiformidling, more info Stiftelsen Teknologiformidling – info til bruk for partnere

Hamburg to München


Expanding to Germany is made secure with the assistance and guidance provided by the Norway Health Tech team to the Norwegian health tech industry.

For two years our international team has worked diligently to develop a network of health institutions, organizations, experts, buyers & other contributors in and towards Germany, in order for interested Norwegian companies to enter the German market.

Many Norwegian companies have succeeded in Germany and lots more are interested in entering the German Market because there are opportunities for distribution and uptake of innovative Norwegian technology in the areas of E-Health, remote care, digital solutions, and other welfare & assistive technologies and devices.

Moreover, Germany established the model for procuring these solutions by their adoption of the Digital Health Care Act (Digitale-Versorgung-Gesetz, or DVG).

Then, it seems there is a good match between German political directives and Norwegian products & services.

With the established demand and the plethora of Norwegian companies that have developed sought after products & services– the next step is developing individualized strategy for Norway Health Tech members that would like to enter the German market.

For 2021 we have up-to-date webinars on Germany, workshops and a Market Entry program.

Coming in March is the third webinar on German health care prospects as well as a matchmaking workshop.


(Dates TBA)


Funded by Stiftelsen Teknologiformidling.

last updated 12/2/21



Norway Health Tech received funding from Oslo Municipality in June 2020 to build a Covid-19 program for businesses with C-19 solutions & post C-19 solutions, setting up business pitches towards buyers, users and procurers in Norway and abroad. The national and international market pitches are slowly coming into play with confirmed dates. The markets are (so far):

  • Pennsylvania
  • California
  • Minneapolis
  • Houston (held)
  • Toronto/Ontario
  • India
  • Singapore (held)
  • Tel Aviv
  • Norway (hospitals)
  • Norway (municipalities)
  • Hannover

If you would like to pitch your C-19 solution for all or some of these markets, you will have to register your solution with Norway Health Tech. We will need your product or solution description, promotional material, contact person information and regulatory information. Chalisse Fortson will take care of all correspondence and provide additional information about whatever you need to register and be a part of the pitches. Reach out to: Chalisse.Fortson@norwayhealthtech.com



Shanghai is China’s largest city with over 24 million residents. The Shanghai Stock Exchange was the world’s fourth largest stock market in terms of total market capitalization as of November 2018.

Shanghai has health challenges associated with the aging population. The authorities are working on the implementation of the Healthy China Strategy and Healthy China Initiative. The goal is to have China’s foremost city health statistics by 2030. The development of health industrial parks in Pudong is in focus and Shanghai has a number of initiatives that make it interesting to provide services to the aging population of Shanghai.

Close to Home


There is a unique collaboration and cultural bonds between the five Nordic countries Norway, Denmark, Finland, Iceland and Sweden. Norway Health Tech share the mission of building a bridge between the Nordics and health markets outside of the Nordics, but also build stronger ties between the Nordic countries when it comes to the Nordic health tech market.

This year we will focus on the Swedish market and work closely with clusters and networks in the different Swedish regions.

Norway Health Tech

Going to international markets

1 of 3 health startups is born global. This means that you think at the global potential of your idea, solution or product from day one. Knowing where to go with your product/solution is not easy – there are so many factors to consider. In Norway Health Tech we work on taking down the risk for you by helping you choose the market most fit for your company, connect you to the relevant stakeholders whether they are regulatory, testing facility, support or first customer and include you in projects and networks working towards penetrating the market in question.

Take a look at this overview and see what the opportunities are and what we can help you with. Feel free to contact our Head of International affairs:

Trine Radmann (trine.radmann@norwayhealthtech.com)

Phone: +47 992 69 285

– The drop with a rippling effect

Stiftelsen Teknologisk Institutt

Who we are:
Stiftelsen Teknologisk Institutt, an actor in Norwegian business for 100 years, sold its operational activities Teknologisk Institutt to the Dutch company, Kiwa, in 2015.
Kiwa also took over the name of Teknologisk Institutt, and the foundation changed its name to Stiftelsen Teknologiformidling.

The profits of the sale formed the basis of the Stiftelsen Teknologiformidling

What we do:
Stiftelsen Teknologiformidling contributes financial support to established small and medium-sized enterprises(SMEs).
The development projects are necessary to maintain a profitable business.
The projects have a sharing culture so that the results lead to competitive advantages for more people.
Cooperation and sharing of competence and technological development and knowledge are important for success.
Some areas of focus are the implementation of new technologies such as artificial intelligence (AI), the internet of things (IoT) and autonomous systems, for higher productivity, value creation and competitiveness in Norwegian business.
The project evaluation is ongoing.

If you want to know more about our projects, please look at the website www.Teknologiformidling.no Feel free to make a phone call to us if you have any questions.