Main Markets in 2020 - 2021

England, Wales and Scotland

United Kingdom

Norway Health Tech operates a Market Entry Program targeting UK in 2020 and first half of 2021. The program is run in collaboration with the UK Department for International Trade. The program is funded by Stiftelsen Teknologiformidling.
UK is one of the most interesting markets in Europe today, with a long and outstanding collaboration and relation with Norway. The advantages of geographical proximity, English language and cultural similarity reduce barriers for market entry significantly.

The market for medical technologies has similar growth as we see in Norway and is the third largest medical device market in Europe. UK also import more medical device products than they export1) making it very receptive to new and innovative international technology. They have also looked at the health challenges in light of Covid-19 and made new assessment based on this. The UK has avery interested program called “Healthy Aging”, addressing the core of the health industry in every possible way. All these different aspects are part of the Market Entry Program towards UK. Sign up before OCT 26th if you are interested in participating. This is the link.

Several Norwegian health tech companies already have found their way to UK and we are confident that more companies will increase their speed to market through this program.

Norway Health Tech’s Market Entry Program is intended to accelerate the innovative products and services that address the professional healthcare providers incl. hospitals, enhanced health in care homes and welfare technologies.

Stiftelsen Teknologiformidling.

1) The European Medical Technology Industry – in figures 2019, Medtech Europe.

Funded my Stiftelsen Teknologiformidling, more info Stiftelsen Teknologiformidling – info til bruk for partnere

Hamburg to München


A scaling program towards Germany has been in development the last month. We are using our experience and already established relations in different parts of the biggest healthcare market in Europe to make it a success. Scaleups are the main recipients and participants for the activities in this program, but startups are welcome to be a part of it, based on the different events happening. We will run a knowledge building webinar about the German health market needs and demands and the Norwegian health industry’s possibilities in week 41. This webinar is for free and you can sign up here. The next steps towards Germany are developing fast and to receive information and e-mails about what’s coming up next, please sign up here. Funded by Stiftelsen Teknologiformidling.

Oct. 20th: E-Health in Norway and Germany



Norway Health Tech received funding from Oslo Municipality in June 2020 to build a Covid-19 program for businesses with C-19 solutions & post C-19 solutions, setting up business pitches towards buyers, users and procurers in Norway and abroad. The national and international market pitches are slowly coming into play with confirmed dates. The markets are (so far):

  • Pennsylvania
  • California
  • Minneapolis
  • Houston (held)
  • Toronto/Ontario
  • India
  • Singapore (held)
  • Tel Aviv
  • Norway (hospitals)
  • Norway (municipalities)
  • Hannover

If you would like to pitch your C-19 solution for all or some of these markets, you will have to register your solution with Norway Health Tech. We will need your product or solution description, promotional material, contact person information and regulatory information. Chalisse Fortson will take care of all correspondence and provide additional information about whatever you need to register and be a part of the pitches. Reach out to: Chalisse.Fortson@norwayhealthtech.com



Shanghai is China’s largest city with over 24 million residents. The Shanghai Stock Exchange was the world’s fourth largest stock market in terms of total market capitalization as of November 2018.

Shanghai has health challenges associated with the aging population. The authorities are working on the implementation of the Healthy China Strategy and Healthy China Initiative. The goal is to have China’s foremost city health statistics by 2030. The development of health industrial parks in Pudong is in focus and Shanghai has a number of initiatives that make it interesting to provide services to the aging population of Shanghai.

Close to Home


There is a unique collaboration and cultural bonds between the five Nordic countries Norway, Denmark, Finland, Iceland and Sweden. Norway Health Tech share the mission of building a bridge between the Nordics and health markets outside of the Nordics, but also build stronger ties between the Nordic countries when it comes to the Nordic health tech market.

This year we will focus on the Swedish market and work closely with clusters and networks in the different Swedish regions.

Norway Health Tech

Going to international markets

1 of 3 health startups is born global. This means that you think at the global potential of your idea, solution or product from day one. Knowing where to go with your product/solution is not easy – there are so many factors to consider. In Norway Health Tech we work on taking down the risk for you by helping you choose the market most fit for your company, connect you to the relevant stakeholders whether they are regulatory, testing facility, support or first customer and include you in projects and networks working towards penetrating the market in question.

Take a look at this overview and see what the opportunities are and what we can help you with. Feel free to contact our Head of International affairs:

Trine Radmann (trine.radmann@norwayhealthtech.com)

Phone: +47 992 69 285