Market Entry Program for Germany

This program is funded by Stiftelsen Teknologiformidling

Many Norwegian health companies want to enter the German market. Germany represents a huge but complex health market, with relatively autonomous health institutions across the regions. This means that even if a company has got its foot inside and started testing and verification or indirect sales at one healthcare facility, that does not imply that the same buyers, experts and institutions play a similar role in the other regions.

In response to the complicated nature of entering the German market, we have initiated a detailed  market entry program into Germany. In the past we have identified common problems and know how to address the array of various obstacles that companies may face.

We have successfully helped several of our members in expanding internationally and will continue to do so in 2021.

Who is the program for?

The Market Entry Program for Germany will focus on startups and scaleups with products & services in e-health, remote care, digital solutions, mental health and COVID-19 solutions. (These focus areas may broaden throughout the year, due to needs and challenges in Germany).

What you get: 

  • One-to-one consultations
  • Regular follow-ups from our internationalization team
  • Help with planning your next steps to achieve your goals
  • Contact with market collaborators to facilitate market entry
  • Insight to the German healthcare market via the international cluster network and collaboration
  • Possibility to partake in exclusive events like Booster Boards and B2B matchmaking events
  • Access to our broad network of possible business partners in Germany

The program cost is 5000 NOK and the deadline for sign-up was on the 20th of June.



Events and Conferences 2021:

Jan. 12thWebinar: Digital Health Solutions for the German Healthservice

May 12th – Conference: Bionnale

June 3rdMarket Entry: Bringing (E-)Health Solutions to the German market

June 3rd-4th – Conference: Conference on health economy by Biocon Valley Rostock

June 6th-11th – Conference: DMEA Messe Berlin on digital health

June 9thWebinar: Norwegian Pavilion at MEDICA 2021 and the German Healthcare Market

Sept. 23rdWorkshop: Pitching for Germany, Cultural Awareness

Oct. 6th-9th – [CANCELED] Conference: REHACARE 2021

Oct. 13thBooster Board with hannoverimpuls – Pitch for the German Experts

Oct. date TBD – Lunch at the Berlin Embassy (in planning)

Nov. date TBD – Mini-Webinar: A Day in the Life of a Healthcare Worker in Germany (in planning)

Nov. 15th-18thNorwegian Pavilion at MEDICA 2021 together with the German-Norwegian Chamber of Commerce



Contact Trine Radmann, our Head of International Affairs, or Irene Chelliah, our Medical Advisor if you have questions or comments.

Funded by Stiftelsen Teknologiformidling