Market Entry Program for Germany

Many Norwegian health companies want to enter the German market. Germany represents a huge but complex health market, with relatively autonomous health institutions across the regions. This means that even if a company has got its foot inside and started testing and verification or indirect sales at one healthcare facility, that does not imply that the same buyers, experts and institutions play a similar role in the other regions.

In response to the complicated nature of entering the German market, we have initiated a detailed  market entry program into Germany.

In the past we have identified common problems and know how to address the array of various obstacles that companies may face.

We have successfully helped several of our members in expanding internationally and will continue to do so in 2021.


Who is the program for?

The Market Entry Program for Germany will focus on startups and scaleups with products & services in e-health, remote care, digital solutions, mental health and COVID-19 solutions. (These focus areas may broaden throughout the year, due to needs and challenges in Germany).

What you get: 

  • One-to-one consultations
  • Help with planning your next steps to achieve your goals
  • Contact with market collaborators to facilitate market entry
  • Access to our broad network of possible business partners in Germany

The program cost is 5000 NOK and the deadline for sign-up is the 31st of May.

Sign-up here.


Contact Trine Radmann, our expert on international affairs if you have questions or comments.

Funded by Stiftelsen Teknologiformidling