15+ years experience in delivering healthcare and MedTech customer and market insights to support new product development and launch initiatives.
- Designer of GE Healthcare global customer listening program to support customer experience initiative
- Extensive experience in executing insight programs in key international markets and appreciation of cultural, regional, regulatory and ethical considerations
- Insight validation, concept and message testing, segmentation, pricing, customer satisfaction
- Expertise in distilling market challenges from diverse healthcare arenas into pragmatic and actionable research programs
- Medical imaging, Healthcare IT, Life Sciences, Medical devices, Consumer Healthcare, and disease focused solutions (e.g. cardiology, neurology, oncology).
- Extensive functional market research experience applicable to B2B and B2C markets in multiple industry verticals