Anita Krohn Traaseth is group leader of the family-owned investment company DSD AS (Det Stavangerske Dampskibsselskap) and board member of the European Innovation Council (EIC). She previously led the government’s committee for innovation and growth in the green sector towards 2035. She was CEO of Innovation Norway (2014-2019) and became the first female CEO of Hewlett-Packard Norway in 2012. She started her working career as a trainee at IBM Norway in 1996.