Product-market fit

The service provides access to an expert panel and relevant stakeholders, such as users, healthcare professionals, decision-makers, and other needs owners. Through qualitative methods, valuable insights are gathered on usability, relevance, and perceived value.

Smart Care Lab supports the entire process, from project planning and recruitment of the right participants to the development of tailored interview guides and facilitation of insight activities. Methodology and format are adapted to the context and research question, and may include individual interviews, workshops, or panel-based sessions.

The goal is to determine whether the solution truly meets real needs in the target market – and to establish a solid foundation for further strategic decisions.

The outcome is actionable feedback that provides clear direction for continued product development and market strategy. Product-market fit helps reduce risk, strengthen the decision-making basis, and ensure that innovation is built on real needs rather than assumptions. Deliverables are tailored to the company’s goals and needs.