Make the sale! Have a clear regulatory strategy for access to new markets

Understand what needs to be in place to get your “license to sell” in Europe, the USA, and other markets.

✅ Learn how to use regulatory strategy as part of your business development
✅ Meet experts from Inventas, Smart Care Lab, NorTrials, Norway Health Tech, and leading startups
✅ Get free guidance in one-on-one meetings with relevant suppliers

The event is designed especially for startups but is also open to other ecosystem players – investors, healthcare professionals, and public procurers who want to better understand what it takes for innovations to actually reach patients.

Program – September 9 | Eitri – Bergen (subject to change)

11:30 – Lunch and registration

12:00–13:00 | Part 1 – Getting Started: What does it take to succeed with a regulatory strategy?

• Welcome and introduction
  Insights from Eitri and Norway Health Tech: Why this is critical for health startups.
  Kari Øritsland and Tone Skår
• Examples from early-stage companies
  Hear from startups that have faced these challenges – what they learned and what they would have done differently.
• Inventas Playbook: From idea to market and scaling
  How to structure your development process and integrate regulatory requirements from day one.
  Kay Fastinger and Bjørnar Vasenden

13:00–13:20 | Networking and coffee

13:20–14:30 | Part 2 – Who can help you, and how?

• Regulatory roadmap and key supporters
  Inventas, Smart Care Lab, and NorTrials Medical Devices show how to navigate effectively and connect with testing and clinical environments early.
  Per Anders Elvetrø, Marit Hagland, and Sara Edvardsen
• Case-based discussion: (company names to be announced)
  How regulatory choices impact the business model – concrete insights from companies working with both software and hardware.
  Marit Hagland and additional speakers TBA
• Mini-presentations: Who offers what?
  Short pitches from relevant actors in the Norway Health Tech network – including advisors, CROs, and other specialists.

14:30–16:00 | Part 3 – One-on-one meetings: Get help with your strategy
Individual meetings between startups and experts in regulation, testing, clinical validation, market access, and more.

💡 Pre-booking recommended! (An email with booking details will be sent to registered participants)

🎯 Who should attend?

• Early- and mid-stage health and medtech startups
• Innovation environments, investors, and public procurers
• Advisors and test facilities in the healthcare sector