Turning U.S. Opportunities into Business Results

Expanding into the U.S. offers significant growth opportunities—but success requires more than just showing up. Whether you are attending trade shows or establishing a presence, understanding how to convert activity into tangible results is key.

Join us for a focused webinar where industry experts will share practical, experience-based insights to help Nordic companies succeed in the U.S. market—from generating qualified leads to navigating tax, accounting, and legal complexities.

This webinar is organized by BARN – Business and Resource Network and Norway Health Tech.

What you will learn

1) From Booth Traffic to Sales Conversations: How to Turn U.S. Trade Shows into Pipeline

Many international companies invest heavily in U.S. trade shows, but leave with little more than business cards.

In this session, Dan Griffith (Greater Gain Group) will introduce a practical framework to help you:

• Identify the right prospects before the event
• Create meaningful, sales-focused conversations on the show floor
• Execute structured follow-up that converts interest into qualified pipeline

👉 You will leave with actionable strategies you can apply immediately to increase your commercial return from your next U.S. conference or trade mission.

2) U.S. Expansion – Tax & Accounting Essentials

Entering the U.S. market brings new financial and regulatory considerations that can significantly impact your business.

This session, led by Paal Proeitz (CLA), is designed for Nordic companies preparing for U.S. expansion, and will cover:

• Key federal, state, and local tax considerations
• Different entity structure options and their implications
• Core accounting requirements when establishing and operating a U.S. entity

👉 The goal is to help you make informed decisions, avoid common compliance pitfalls, and set up your U.S. operations for success.

3) Legal Considerations for U.S. Market Entry

Legal issues are often overlooked—or seem too complex to tackle early on—but proactive planning can prevent costly challenges down the line.

In this session, Craig Lervick (Larkin Hoffman LLP) will:

• Share real-life examples of legal complications companies may face
• Highlight common risks when entering the U.S. market
• Provide practical recommendations to streamline your expansion process

👉 With the right preparation, many issues can be anticipated or minimized—making your expansion smoother and more efficient.

Who should attend?

• Norwegian/Nordic health tech and life science companies considering U.S. expansion
• Companies planning to attend U.S. trade shows or conferences
• Founders, commercial leads, and international expansion managers