Launch of the new brand platform for health in Vestland
About the event
The Bergen Chamber of Commerce presents the new, unified brand platform for the region’s health sector. It is the result of a unique collaboration between the public sector, academia, and industry — with the goal of elevating the region’s health sector both nationally and internationally.
Description
The initiative is facilitated by the Bergen Chamber of Commerce’s Health Expert Group, which includes representatives from research and higher education, as well as the public, private, and non-profit sectors. The platform has received strong financial and professional support from the region’s health ecosystem. Its goal is to strengthen the region’s ability to attract talent, investments, partnerships, and commercial opportunities. The platform positions the region as a unique and forward-looking health ecosystem — aligned with Norway’s national 2030 goal to double health-related exports.
The process began in 2022 with EY’s mapping of the health sector in the Bergen region, published in late 2023. Since then, it has been further reinforced — among other things — by the region hosting the LSX Nordic Congress in May 2025. Now, the region’s brand strategy, design, and communication platform are ready for launch.
Over the past few years, the work has included a comprehensive mapping of the region’s health sector, involving public, private, and non-profit players — large and small — through brand development workshops. It has also included establishing relationships with Business Region Gothenburg and Health Capital Helsinki, as well as a comparative study of 10 Norwegian and European health regions.
At the meeting, you’ll learn about what has already been achieved, which exciting initiatives are underway, and how you and your organization can take part in the collaboration.
