How to succeed with commercialisation?
About the event
How can you succeed with commercialization, both in your home market and internationally? Join our introductory webinar as we present our new program designed to strengthen commercialization capabilities across the health industry.
Description
In this webinar, you will get an introduction to the upcoming activities, thematic modules, and an international study tour that will be delivered over the next 18 months.
Keynote presentation by serial entrepreneur Brage Johansen, serial entrepreneur and CEO in Spectrum Blue:
The secret of increasing your luck when building a technology startup.
The webinar will also feature short presentations from the industry partners participating in the program.
📅 Time: 28 September, 13:00–14:00
📍 Format: Digital webinar
The link will be provided upon registration.
Who is it for?
The webinar is relevant for companies in the health industry looking to strengthen their commercialisation capabilities – from early-stage development to scaling nationally and internationally.
Program
Program
13:00 Welcome and introduction to the programme
by Sveinung Tornås
13:05 Programme presentation
by Kari Anne Dehli and Bent-Håkon Lauritzen
- Overview of the programme and its activities
- Study tour: where and why
- Mentorship programme: how it works and who it is for
13:15 Short presentations from industry partners
- Novartis Norway, Eli Norderhus Bergli, Healthcare Partnership Director
- Atea, Endre Valdersnes, Director of Welfare Technology
- AstraZeneca, Kristin Janett Løseth, Medical Director
- Roche Diagnostics Norway, Tove Ofstad, Market Access and Business Development Lead
13:40 How to create a little luck when building a technology startup!
Brage Johansen, serial entrepreneur and CEO of Spectrum Blue
13:55 Wrap-up
The upcoming programme is modular and practice oriented, combining in-person sessions, webinars, workshops and mentoring. Participants can choose the activities most relevant to their company and stage of development.
Speakers
Speakers

Serial entrepreneur and CEO of Spectrum Blue.
Brage Johansen
Brage Johansen is a serial entrepreneur, technology enthusiast, and investor with extensive experience building companies in the fields of energy, climate, space, and health. He is the co-founder of several successful ventures, including Zaptec, Heimdall Power, and Desert Control, and currently serves as CEO of the deep tech company Spectrum Blue, which develops advanced material technologies for the healthcare, property, and space sectors. For more than two decades, Johansen has been a pioneer in green technology and is known for combining technological innovation with a long-term perspective on sustainability and societal development.






